Do Something! Bring a Client

Earlier this week I talked about Primerus, and how impressed I was by the group and its philosophy. This week's 'Do Something!' post is inspired by Primerus. At the event I attended, each Primerus member was accompanied by a client. This practice not only provides opportunities for connections to be made with other lawyers in the group, but it also deepens the relationships between the lawyer and the client.

Want to make an impression on your clients, deepen your relationship and help them at the same time? Make it a habit to bring a client with you when you attend events. Your clients probably use services in addition to yours, including legal services. Bring a client to a golf outing, special dinner, networking event, cocktail event, etc. Introduce clients to others in your circle that might be able to help your client with their business, or even with personal services (landscaping and home improvements come to mind).

Even if no outside connections are made, you'll have an opportunity to spend time with your client outside of the office and out of the context of their legal matter, thus deepening your relationshp. You'll have an an opportunity to get to know them better, and the more you know about your clients, the better your services will be. The client will get to know you better, which will increase the 'know, like and trust' factor. And hopefully you'll both enjoy yourselves as well.