Do Something! Create a Call to Action

What is a call to action? It's a suggestion or instruction to your audience about what to do next - particularly with regard to marketing.

Why do you need a call to action? While the next step may seem obvious to you, it isn't always obvious to your audience. Your goal is to attract prospects and keep them interested. Make it easy for them by guiding them through your materials and directing them to the items that you think best address their needs and concerns.

Where can you use calls to action? In any communication with clients or prospects:

• On websites
• In emails;
• In your firm brochure;
• At the end of your bill or invoice;
• At the end of an article or blog post;
• In regular correspondence to clients; and
• Even on your business cards.

Some examples of calls to action:

• For more information, or for a copy of my free report, "10 Questions to ask before you hire a lawyer," visit my website at www.yourwebaddresshere.com;
• Call me at 555-555-5555 to schedule an initial consultation;
• To learn more about the kinds of clients we work with, see our 'Who We Work With' page;
• If you have any questions or if you wish to discuss this case further, please don't hesitate to contact me at 123-456-7890, or lawyer@yourwebaddresshere.com;
• If you've had a similar experience you'd like to share, please leave a comment at the end of this post;

Want help creating calls to action for your marketing materials? Contact me to find out how I can help. (Yes, that's a call to action, too).