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November 24, 2010

Comments

Jimmy curter

Nice to read this topic. My suggestion for a firm looking to "build links" would be for the attorneys themselves to read law blogs and leave substantive, relevant comments when appropriate.


Steve Matthews

Allison,

I too think you should delete it, but for a different reason - because *it is* spam. Just like any other business owner online, lawyers are responsible for the work done under their name.

It's also worth noting that the vast majority of blog comments are 'no follow' which gives them zero credit for link building in Google; and regardless of the quality of the comment. See: http://www.stemlegal.com/strategyblog/2008/google-gives-comment-spam-zero-credit/

That's unfortunate because good blog comments, as Aaron's suggested above, should be rewarded. It's still one of the best techniques for relationship building online and worthwhile. It's just not directly an SEO benefit.

Allison Shields

Aaron,

Thanks for your comment. Comments on my blog are moderated, so there is no danger of an obviously spammy comment showing up on the blog - they're either marked as spam or deleted. But even if I never get around to deleting them, nobody would see them unless I physically go in and approve them.

There are lots of strategies for building links, joining conversations and building good content, and reading blogs and leaving relevant content is one of those excellent strategies - and one that doesn't require an SEO expert or a lot of money either!

Aaron Street

Allison,

You should delete it. If for no other reason but that an obviously-spammy comment would detract from the experience of your actual readers.

My suggestion for a firm looking to "build links" would be for the attorneys themselves to read law blogs and leave substantive, relevant comments when appropriate.

Alternatively, a law firm could develop their own blog with useful, original content aimed at the visitors they want to attract and then tell people about their great content. That always (eventually) attracts real links.

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