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January 18, 2012

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Jon D.

I remember the first time I asked for a testimonial when a case concluded. I felt weird doing so. However, I continued the practice and it became easier, especially when every client I asked was more than happy to provide a testimonial.

Now that I have many testimonials, I refer clients to those testimonials as an example (the biggest objection was "I don't know what to say"). Therefore I make it easy for them.

Also, keep a copy of the testimonial on file. I have a "testimonials file" - both digital and hard copy.

And yes, it's I give every client a heads up the testimonial (their initials only) will appear on the website and probably other marketing materials.

It's also a good idea to direct them to the Google Places review page where they can add a review.

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