Last week was ABA TECHSHOW, the yearly technology conference and EXPO put on by the ABA's Law Practice Division. I was honored to participate once again as a speaker, and to help out with both the Division's book booth, answering questions and helping to sell the books put out by the many LP authors, and the Solutions Lab sponsored by the Legal Technology Resource Center (LTRC).
To those of you that I had the pleasure of meeting at TECHSHOW this year, thank you for helping to make TECHSHOW the wonderful experience that it is -- and for those of you who didn't make it, think about putting April 16-18, 2015 on your calendar!
I participated in three different sessions at TECHSHOW this year, and here's a quick recap -- along with some of the fantastic visuals (one of the coolest new additions to TECHSHOW, in my opinion) created by Stephanie Crowley and sponsored by MyCase - click on the images for a larger view.
The State of Legal Technology
The ABA Techreport is a comprehensive study performed by the ABA and the Legal Technology Resource Center on a yearly basis to find out what technology is being used by firms around the country. As part of the "Welcome to TECHSHOW" on Thursday morning, several members of the LTRC Board (including me) presented some of the results of the 2013 survey.
As you can see, the study shows that technology is becoming more and more a part of lawyers' lives; 89% of lawyers surveyed check their email on a mobile device; 78% believe training in technology is important to their firm; over 90% of lawyers are using social media and 48% use tablets at work.
Making Your Content Work for You on Social Media
Samantha Meinke and I discussed content and social media in our afternoon session on Thursday. We covered the different forms of content (long and short form posts, images, infographics, video, etc.) and where they work (and don't work), showed examples of effective and ineffective uses of social media, and talked about how to manage all of that content, whether you're just monitoring and listening or whether you're creating and distributing your own content. We covered different tools to help you manage your social media content and discussed using editorial calendars to plan and keep track of the content you create.
This visual was created as part of Samantha's "How to" session on using Facebook, but it was a good preview of our content session as well:
Dennis Kennedy and I had great fun in the "How to" session doing a live demonstration of LinkedIn and taking attendees through their Profiles step by step to demonstrate how to edit them to create a more meaningful LinkedIn presence. We had lots of interaction and insightful questions, which led to even more discussions afterwards - including at our "Taste of TECHSHOW" dinner on Friday evening.
If you want to learn how to use LinkedIn to your advantage, consider picking up a copy of our book, LinkedIn in One Hour for Lawyers, (Second Edition).
As always, TECHSHOW was packed full of interesting vendors, up to date technology information and thought-provoking sessions. Included among them was the Keynote by Rick Klau of Google Ventures, whose presentation covered three main points:
- Data > Opinion
- Just Say No
- Think Big
Here is the visual from his presentation:
You can see all of the drawings from TECHSHOW here.
For a roundup of other information from TECHSHOW, take a look at this Roundup from the LTRC, or check out some of the related posts listed below.