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September 23, 2010


Solicitor Manchester

This article is super and example is so good that Media Relations Tips for Lawyers.I know that these relationships will continue to bear fruit in the future.


Solicitor Manchester

Jayme Soulati

Recently, I engaged in media relations for a law firm to promote a partner's volunteer work with a regional high school. When I began to get traction and hooked the state lawyer's book/magazine and a few other interview opps. the lawyer got cold feet.

What happened was frustrating in that I had to back peddle after the leads were in the door. Highly uncomfortable after the fact.

The tip here is to ensure follow through before a PR expert engages with media. Sometimes it takes media awhile to respond to story pitches, and lawyers need to be on board for the long term.

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